2025

# IDENTITY DESIGN
# B2B AND B2C DESIGN COLLATERALS
# PRESENTATION DESIGN
# BRAND GUIDELINES

DONE IN COLLABORATION WITH STUDIO SUPERGIANT →
DESIGN ANSHIKA SHARMA

Klassik is a B2B artificial leather manufacturer serving automotive, marine, upholstery, furnishing, medical, and footwear industries. The identity needed to reflect its technical expertise while making its resilience, reliability, and ambition visible.

Building on the 'Made of More' strategy, we developed a visual and verbal system rooted in durability, innovation, sustainability, and Klassik’s instinct to exceed expectations. The idea became a flexible messaging device through lines such as Made of more detail, Made of more durability, and Made of more than just PVC.

Klassik Life was created as the brand’s B2C tangent—bringing the same material expertise into more lifestyle-led, everyday applications. While Klassik speaks through performance, precision, and technical credibility, Klassik Life translates those qualities into comfort, longevity, companionship, and self-expression.

The core visual device was derived from leather itself. We abstracted its grain, folds, irregular edges, and natural movement into organic shapes that could become image containers, frames, dividers, and layouts. The identity gives Klassik a system broad enough to move from factory floors and technical specification sheets to lifestyle catalogues, collections, campaigns, and digital experiences.