aurora montessori school
2024-25
# IDENTITY DESIGN
# LOGO DESIGN
# PACKAGING DESIGN
# ART DIRECTION
DONE AT NOTHING DESIGN STUDIO →
CREATIVE DIRECTION RAHUL BHOGAL
DESIGN ANSHIKA SHARMA
WEB DEVELOPMENT KENNETH YU
Aurora Montessori School has been nurturing young minds since 1989. With over three decades of trust behind them, AMS approached us to refresh their brand and website — a modern update that had to feel like progress without losing its soul.
The existing identity held deep meaning for the school community. Our task was to carefully refine, not reinvent. Every element, from the AMS monogram to the leaf and banner, was redrawn for clarity, balance, and versatility across digital and print. The result is a mark that feels the same at first glance, yet works better everywhere it lives.
We also designed a new website that reflects the calm and purposeful spirit of the school. Cleaner structure, simplified content, and a more intuitive mobile experience now serve both new families and current ones.
The final system is thoughtful and familiar, a quiet evolution that honors the past while preparing AMS for the decades ahead.
