2024

# BRAND IDENTITY DESIGN
# 2D ANIMATIONS

DONE AT NOTHING DESIGN STUDIO →
DESIGN RAHUL BHOGAL, ANSHIKA SHARMA, DONNA VELASCO

ASP is a UK based structural and civil engineering firm that doesn’t shy away from complexity. They lay the groundwork for high speed roller coasters, bring new life to heritage landmarks, and take on projects that most would walk away from.

With new leadership came a fresh ambition. Build a brand that reflects the kind of firm ASP really is. Direct. Technical. Sharp around the edges. We stepped in to help them show up like they work.

The new identity system is grounded in structure and motion. The wordmark is clean and intentional. Graphic elements stretch, shift, and reassemble, echoing how ASP tackles complex challenges with precision and adaptability.